The Real Estate Market in Liguria in 2022: A Look at the Performance and Trends

The Real Estate Market in Liguria in 2022: A Look at the Performance and Trends

The real estate market in West Liguria, Italy, saw a significant surge in demand and growth in the year 2022. The region, famous for its scenic coastline, stunning views and rich cultural heritage, has long been a popular destination for both domestic and international buyers. The market has been experiencing steady growth in recent years, but in 2022, it reached new heights.

Transactions 2015 – 2022 – Liguria

According to the Tax and Revenue Agency, the number of homes sold in the region increased by 13% in 2022 compared to the previous year. This growth was largely driven by an increase in demand from foreign buyers, particularly from France, Germany, Scandinavia and USA. These buyers were attracted by the region’s excellent quality of life, favourable climate and proximity to an International airport.

Buyer’s nationality 2022 – Liguria

The average price of homes in Liguria also saw a significant increase in 2022, rising by 7% compared to the previous year. This was driven by a combination of factors, including a shortage of available properties, increased demand from buyers, and rising costs for building materials. Despite these increases, prices in the region still remain relatively affordable compared to the neighbouring French Riviera, making it a better option for many buyers.

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Real Estate Social Network Marketing

In today’s digital age, social media has become an integral part of our lives. It is not only a platform for socializing, but it has also emerged as a powerful marketing tool. The real estate industry is no exception, and social media has become a critical component of a successful marketing strategy for LiguriaHomes Casamare.

As the leader in social network marketing in Liguria, our expertise in social media marketing can ensure that the properties listed for sale receive extra visibility on various social media platforms. For instance, our page on Facebook, a network with over 2.7 billion monthly active users, is a powerful platform to reach potential buyers, and real estate listings on Facebook receive an average of 2.5 times more views than traditional real estate websites. We are on Twitter, with over 330 million monthly active users, to connect with potential buyers and share information about listings in real-time. Instagram, with over 1 billion monthly active users, is a great platform for showcasing properties through visual content, and its targeted advertising options can help us reach potential buyers based on their interests, behaviors, and location. We use YouTube, which has over 2 billion monthly active users, to create virtual tours of properties and optimize videos for search engines, making it easier for potential buyers to find them when searching for properties online.

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New opening: Santo Stefano al Mare

We are thrilled to announce that, due to our remarkable growth over the last years, we are expanding!
We are opening a new office in Santo Stefano al Mare, on Via Roma n 41

This new agency, our 5th branch in West Liguria, will cover the costal towns of Santo Stefano, Riva Ligure, Arma di Taggia and San Lorenzo al Mare and all the lovely villages on the hills such as Cipressa, Costarainera, Pompeiana and Castellaro.

“We are excited to have a new homebase in Santo Stefano al Mare, having been committed to serving the area for many years”, said LiguriaHomes Casamare co-founder, Matteo Scandolera. “We have always focused on community spirit and this is another step in solidifying our mission to support the area in which we work and live. We invite all our clients and friends to celebrate with us during the big opening day on the next 25th of March“

Founded in 1991, LiguriaHomes Casamare is the largest locally owned and operated, independent real estate company in Liguria, with offices in San Remo, Bordighera, Ospedaletti, Imperia and Santo Stefano al Mare.
LiguriaHomes Casamare is part of the Hamptons International network, the world’s largest global property agency and consultancy with over 150 years of experience in the property market, over 90 branches and 7,000+ international partner offices. By virtue of this partnership LiguriaHomes Casamare’s clients benefit of a truly global reach thanks to an unbeatable comprehensive service without borders.

Get in touch with us now: +393477267763 or info@liguriahomes.com 

or visit www.liguriahomes.com

Dolceacqua, dans le pas de Monet

Acheter une maison en Italie est en effet le rêve de nombreux étrangers qui s’imaginent passer leur retraite au soleil ou acheter une résidence secondaire en Italie pour y passer toutes leurs vacances.

La richesse du patrimoine italien, tant historique que gastronomique, est bien connue ; l’Italie, et la Ligurie en particulier, nous ravit par sa diversité. Que l’on préfère le calme et la douceur de l’arrière-pays ou les plages de Bordighera, les paysages offrent une palette de couleurs sans précédent et différentes possibilités d’acheter une maison dans la Riviera. La propriété en Bordighera et environs  est en effet un investissement idéal. Facile à atteindre, l’aéroport de Nice n’est qu’à 45 minutes de la frontière. Son climat méditerranéen, sa richesse culturelle et sa diversité vous convaincront !

Dolceacqua

Si vous adorez les villages médiévaux pleins de charme et d’histoire, ainsi que la bonne nourriture et le bon vin, le Borgo di Dolceacqua est certainement un endroit dont vous tomberez amoureux.

Dolceacqua, a seul 13 km de Bordighera,  est l’une des plus belles baies de Ligurie et de nombreux peintres français, tels que Claude Monet, y ont vécu pendant longtemps.

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Santo Stefano al mare

Have you ever visited the small village of Santo Stefano al mare? This could be your chance to find out more about this little gem of the Western Ligurian Riviera.

Santo Stefano al mare

Once known as a small fishermen village, Santo Stefano al mare has been transformed and renewed, looking to the future while respecting its past, made up of old colourful houses overlooking the sea.
Among the attractions of this small town, the famous “Marina degli Aregai” stands out, a modern infrastructure that welcomes boats up to 50 metres with an excellent offer of nautical agencies, specialised shops, a shipyard, bars, restaurants, beaches and many sports activities.

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Sanremo Music Festival 2023

Twenty-eight artists will compete over five nights from February 7–11, 2023, at the Teatro Ariston in San Remo for the title of Italy’s most popular song contest.

Ariston Theatre – San Remo

The Festival della canzone Italiana di Sanremo, the event’s official name, has taken place annually since 1951, making it the longest-running annual televised music competition at a national level in the world.
The Sanremo Festival, now in its 73rd year, served as the model for the Eurovision Song Contest, whose winner frequently represents Italy in the European contest, which was last year’s Sanremo, which took place on May 14 in Turin and was won by Ukraine.

Numerous Italian performers have began their careers at Sanremo over the years, including the 2021 winners, the now world-famous rock band Mäneskin, as well as Andrea Bocelli, Laura Pausini or Eros Ramazzotti. The song “Volare,” usually referred to as “Nel blu, dipinto di blu,” which Italian singer-songwriter Domenico Modugno debuted at the 1958 Sanremo before going viral, may be the festival’s biggest claim to fame abroad.

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