The Power of Video Tours for Improving the Real Estate Experience

Success in the competitive real estate market of today depends on remaining one step ahead of the game. Using cutting-edge techniques to market properties is crucial as technology continues to change the market.

One such method gaining significant traction is the use of video tours. In this article, we explore the transformative power of video tours in elevating the real estate experience, while also celebrating a milestone: my first appearance in a video tour.

Video tours offer a unique opportunity to engage potential buyers and renters by immersing them in a virtual journey through a property. Through a carefully crafted visual narrative, video tours capture the essence of a home, highlighting its architectural details, spacious interiors, and enchanting surroundings. This immersive experience evokes emotions and creates a lasting impact, making properties truly come alive.

Two weeks ago, I had the privilege of being involved in a captivating video tour showcasing a stunning property under my management here in San Remo. This marked my debut in the world of video tours, an exciting milestone in my real estate journey. Stepping in front of the camera for the first time was a mix of excitement and nervousness, but the experience proved to be incredibly rewarding. It emphasized the importance of adaptability and embracing new technologies to deliver outstanding service to clients.


Today I am thrilled to share that since the video tour was created only 2 weeks ago, the featured property has already found a buyer! This achievement speaks volumes about the effectiveness of video tours in attracting the right audience and accelerating the sales process. The power of visual storytelling, combined with the convenience of virtual property exploration, has proven to be a winning combination.

This success story serves as a reminder to both sellers and buyers of the immense opportunities that await in the real estate market. If you are a vendor considering selling your property in Liguria, entrusting us with your mandate opens doors to a proven track record of success. Our dedication to embracing innovative marketing strategies, such as video tours, ensures maximum exposure and attracts qualified buyers.

For buyers, our portfolio boasts a range of compelling alternatives. Through our video tours, you can explore properties from the comfort of your own home, saving time and energy. Whether you’re searching for your dream home or investment opportunities in Italy, our video tours provide a comprehensive and immersive preview of what awaits you.

Video tours have become an invaluable tool in the real estate agent’s arsenal, transforming the way properties are showcased and experienced. My first appearance in a video tour was an exciting and enlightening experience, reaffirming the importance of embracing new avenues in our ever-evolving industry.

As we celebrate the success of the featured property finding a buyer, we invite sellers to consider entrusting us with their mandates and encourage buyers to explore the exciting alternatives we have available along the Italian Riviera.

I look forward to guiding you, providing expert advice, and being your trusted partner in all your real estate endeavors.

Matteo Scandolera

International Partner Day: A Remarkable Experience with Hamptons International

At LiguriaHomes Casamare, we take immense pride in our partnerships and commitment to staying ahead of real estate trends. Our esteemed partner, Hamptons International, invited us to take part in their International Partner Day, and we were delighted to do so. This exceptional event, held in London, brought together industry experts from around Europe to discuss the latest real estate trends and explore new opportunities.

Exploring Real Estate Trends: During the International Partner Day, we engaged in insightful discussions on the dynamic real estate landscape. Valued colleagues shared their experiences and expertise, shedding light on a variety of topics. From sustainable architecture to the rising demand for smart homes, we delved deep into understanding the evolving needs and desires of modern homebuyers. The impact of technology on the industry, including artificial intelligence, virtual reality tours, and blockchain in real estate transactions, was also a focal point. These discussions provided invaluable insights that will shape our future endeavors.

Building Connections: One of the highlights of the event was the networking opportunities it presented. We had the pleasure of connecting with industry leaders and forging meaningful relationships. The shared passion for real estate and commitment to excellence created an atmosphere of collaboration and growth. Partners from diverse backgrounds and regions came together, forming a global network of professionals dedicated to driving innovation and success in the real estate industry.

An Unforgettable Celebration: To conclude this exceptional day, Hamptons International hosted an extraordinary after-show party at their award-winning garden at the Chelsea Flower Show. It was an enchanting setting, surrounded by stunning blooms and lush greenery. We joined in the celebration of the International Partner Day’s success, embracing moments of joy, delicious food, and engaging conversations. The Hamptons Mediterranean Garden, meticulously designed by Filippo Dester and built by Garden Club London, exemplified elegance, style, and attention to detail. It was an experience that added an extra touch of beauty and serenity to an already unforgettable occasion.

LiguriaHomes Casamare extends our heartfelt gratitude to Hamptons International Team (Samantha McGladdery, Alasdair Hedley and Leal Ignatius) for organizing such a remarkable event. Their dedication to creating extraordinary experiences for partners and clients is truly commendable. We are honored to be a part of this partnership and look forward to collaborating on exciting projects and ventures in the future.

The International Partner Day organized by Hamptons International was a momentous occasion for LiguriaHomes Casamare. It was a testament to our commitment to collaboration, innovation, and providing exceptional experiences to our clients. Engaging in insightful discussions, forging meaningful connections, and celebrating our shared successes at the after-show party made it an unforgettable event. We are excited to embrace the opportunities that lie ahead and further strengthen our partnership with Hamptons International, as we continue to drive excellence in the real estate industry.

Contact LiguriaHomes Casamare today at We look forward to helping you with any aspect of your property needs in Liguria, Italy or worldwide. Reach out to us and let’s make your real estate goals a reality.

Joining the National Association of Realtors (NAR) for Your Liguria Property Search

We are thrilled to announce that we have recently become a proud member of the esteemed National Association of Realtors (NAR), – the leading professional association for Real Estate agents in the United States – reinforcing our commitment to providing exceptional real estate services.

If you are searching for a property in the breathtaking region of Liguria, Italy, our NAR membership brings a wealth of advantages that can enhance your property search experience.

How our NAR membership specifically benefits buyers looking for properties in Liguria:

  1. Insider Knowledge of Liguria’s Real Estate Market: As NAR members, we have access to a vast network of experienced real estate professionals, including those with expertise in the Ligurian market. We stay up-to-date with market trends, local regulations, and the latest developments in Liguria’s real estate landscape. This insider knowledge allows us to guide you through the intricacies of the region, providing valuable insights and ensuring you make informed decisions throughout your property search.
  2. Extensive Listings and Exclusive Opportunities: Our NAR membership opens doors to a wide range of listings and exclusive opportunities in Liguria. We have access to an extensive database of properties, including coastal villas, charming apartments, and picturesque countryside estates. Whether you seek a coastal retreat in the vibrant towns of San Remo or Bordighera or Alassio or a tranquil countryside escape in the hills of Dolceacqua, Dolcedo or Seborga, our network connections and resources ensure that we can present you with a diverse selection of properties that match your preferences and budget.
  3. Local Connections and Collaborations: Our NAR membership enables us to establish meaningful connections with local professionals, including real estate agents, property developers, and industry experts in Liguria. Through collaborations and partnerships, we can provide you with an integrated approach to your property search. Whether you require legal advice, mortgage assistance, or architectural services, our extensive network allows us to connect you with trusted professionals who can facilitate a smooth and successful transaction.
  4. Expert Guidance and Negotiation: Navigating the real estate market in Liguria can be complex, especially for international buyers. With our NAR membership, you benefit from our expert guidance and negotiation skills. We assist you throughout the entire buying process, from property inspections to price negotiations, ensuring that your interests are protected and that you achieve the best possible outcome. Our expertise in the Ligurian market empowers us to provide you with valuable market insights and guidance, enabling you to make informed decisions and secure your dream property in Liguria.

As a NAR member, we are dedicated to elevating your property search experience in Liguria, Italy. Our insider knowledge, extensive listings, local connections, and expert guidance ensure that you receive unparalleled support and access to exclusive opportunities. Whether you are searching for a coastal hideaway or a countryside retreat, our resources and expertise will be able to assist you in finding your ideal property in Liguria. Contact us today to start your journey towards owning a piece of this enchanting region.


Liguria’s Pristine Beaches: Ranked #1 in Italy for Sustainable Coastal Living

The Liguria region of Italy is a true gem, boasting some of the most stunning and pristine beaches in the country. It is with great pride that we announce that Liguria has once again been recognized for its outstanding commitment to preserving its coastline and marine environment, as it has been awarded (again) the most Blue Flag beaches for the year 2023.

The Blue Flag program is an international certification system that recognizes beaches, marinas, and sustainable boating tourism operators for their adherence to strict environmental and sustainability criteria. This prestigious recognition is a testament to the Ligurian region’s unwavering dedication to maintaining the highest standards of water quality, environmental management, and safety for its residents and visitors alike.

The Foundation for Environmental Education (FEE) has awarded blue flags to 226 municipalities and 458 beaches in Italy for 2023.

Liguria tops the regional table with 34 blue flags followed far away by Apulia with 22, then Tuscany, Campania and Calabria with 19, Marche with 18 then Sardinia with 15 and Abruzzo with 14, Sicily reaches 11 flags, Lazio 10, Veneto and Emilia Romagna 9, Basilicata 5, Friuli Venezia Giulia and Molise with 2. Trentino Alto Adige leads with 10 flags for lakes followed by Lombardy with 3 and Piedmont with 2 flags.

In West Liguria these are the 2023 Blue Flags: Bordighera, Sanremo, Taggia, Riva Ligure, Santo Stefano al Mare, San Lorenzo al Mare, Imperia, Diano Marina, Ceriale, Borghetto Santo Spirito, Loano, Pietra Ligure, Finale Ligure, Noli, Spotorno, Bergeggi, Savona, Albissola Marina, Albisola Superiore, Celle Ligure, Varazze, Laigueglia.

As a real estate company, we are thrilled to offer properties in such a beautiful and environmentally-conscious region. For those seeking a sustainable and eco-friendly lifestyle, Liguria is the perfect destination due to its dedication to sustainability and the preservation of its natural beauty. In addition to being able to take advantage of the region’s breathtaking beaches and coastline, buying real estate in Liguria will help the environment and promote sustainable tourism.

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Cipressa: a hidden Gem in Liguria

If you’re looking for an authentic Italian experience, Cipressa is a must-visit destination that offers a peaceful and serene atmosphere away from the crowds. Perched on a hilltop, the charming village boasts stunning views of the sea and countryside, providing visitors with a truly picturesque experience.

the village of Cipressa

The village’s narrow streets and colorful houses are typical of the Ligurian architecture, featuring pastel-colored walls and terracotta roofs that add to the quaint and cozy ambiance. Moreover, the locals are friendly and welcoming, making your stay in Cipressa all the more enjoyable.

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A breath of fresh air: experience the beauty of Liguria on the New Bicycle Path between Imperia and San Lorenzo al Mare

The Ligurian coast is known for its breathtaking views and picturesque towns, and Imperia and San Lorenzo al Mare are no exception. Thanks to the latest section of the new bicycle and pedestrian way, residents and tourists can now travel conveniently between these two towns.

This eco-friendly transportation option promotes sustainability and provides a safe and enjoyable route for cyclists and pedestrians alike. Spanning 28 kilometers and running parallel to the coast, the path offers spectacular views of the Ligurian Sea. With well-marked routes and rest areas, the path is suitable for all ages and fitness levels, as well as strollers and wheelchairs.

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